Core Features of the Yao Tai Platform

As a leading platform in China's metaverse event space, NetEase Yao Tai is renowned for its outstanding immersive performance and powerful multi-user interaction capabilities. Compared to other metaverse platforms, Yao Tai's core advantage lies in its deep optimization for "event scenarios," capable of supporting tens of thousands of users participating in virtual events simultaneously. The platform uses a self-developed distributed architecture to ensure stability and smoothness in high-concurrency scenarios, with the stutter rate during events controlled below 0.3%, far exceeding the industry average.

Yao Tai provides a rich event template library, covering over 20 event types including virtual concerts, enterprise product launches, art exhibitions, award ceremonies, and brand pop-up stores. Users can quickly select templates for secondary creation or customize exclusive event scenes from scratch. The platform also supports 1:1 high-precision restoration of real venues — through laser scanning and photogrammetry technology, offline physical spaces can be accurately recreated in the metaverse, giving online participants spatial sensations nearly identical to being on-site.

Full Process of Event Space Construction

Constructing an event space on the Yao Tai platform requires following a systematic process. The first step is needs analysis and scene selection, where key parameters such as the event's core objectives, target audience, participation scale, and duration need to be defined. Different event types have vastly different requirements for spatial layout and feature configuration. For example, virtual concerts require optimization of stage visual effects and audience interaction experiences, while enterprise product launches focus more on the合理 layout of speaking areas, product display areas, and media interview areas.

The second step is space design and content configuration. In Yao Tai's 3D editor, builders can flexibly arrange functional areas such as stages, seating areas, display booths, and lounge areas. The platform provides over 100,000 3D model assets, including stage lighting, audio equipment, seating, decorations, etc., allowing for rapid scene construction. At the same time, core event content materials need to be configured, including presentation slides, promotional videos, product 3D models, background music, and more, ensuring complete presentation of event content.

The third step is feature debugging and stress testing. Yao Tai provides professional debugging tools that can simulate user experiences across different devices and network environments. Particularly for large-scale events, stress testing is essential to ensure system stability under peak traffic. We recommend conducting at least two full rehearsals before the official event, testing performance under different network conditions and user scales, and identifying and resolving potential issues in a timely manner.

Key Points of Immersive Experience Design

Immersive experience is the core competitiveness that distinguishes metaverse events from traditional online events. To create immersive experiences on the Yao Tai platform, the first step is to focus on creating spatial atmosphere. Through carefully designed lighting effects, environmental sound effects, and atmospheric animations, participants can quickly integrate into the event scenario. For example, in a virtual concert, lighting effects and particle animations that change with the music rhythm can greatly enhance the live feel and sense of immersion. In enterprise product launches, tech-forward visual elements and smooth spatial transitions can effectively convey the brand's professional image.

Second, attention must be paid to the design of user engagement. Yao Tai supports multiple interaction methods, including virtual gift sending, emoji interactions, voice chat, bullet-screen comments, virtual group photos, and more. We recommend setting up differentiated interaction segments at different event stages — such as collective interaction warm-ups at the opening, Q&A interactions during speeches, free socializing during breaks, and group photo opportunities at the end. Data shows that properly designed interaction segments can increase average user engagement duration by 2.5 times and brand favorability by 38%.

Deep Dive into Interactive Features

Yao Tai's interactive feature system is comprehensive, covering full-scenario needs from one-way viewing to multi-way interaction. At the one-way viewing level, the platform supports up to 8K resolution ultra-HD video streaming and 360-degree panoramic viewing, allowing audiences to freely choose viewing angles for the best visual experience. At the interaction participation level, audiences can send virtual gifts and props to performers or hosts, which can also trigger stage effects, creating a two-way interactive atmosphere.

At the social interaction level, Yao Tai supports free team formation and private chatting among audiences, and after events, users can enter dedicated social spaces to continue communicating. The platform also provides a virtual photo feature where audiences can take virtual group photos with their favorite performers, exhibits, or other attendees at the event site. Photos can be generated with one click and shared to social media. In addition, Yao Tai supports real-time multilingual subtitles and translation features, providing barrier-free communication support for international events.

Success Case Review and Insights

At the end of last year, we built a new product launch event for a well-known tech brand on the Yao Tai platform, achieving remarkable results. The event attracted over 120,000 online viewers, with a peak concurrent online count of 38,000, setting a new record for metaverse events in this category. The core highlight of the event was how we perfectly integrated the product launch with immersive experiences: before the event started, viewers could freely explore the product experience area and interact with the product's 3D model; during the launch, the virtual screen on the main stage could switch between different visual scenes in real time based on the presentation content; after the launch, viewers could enter virtual experience rooms to deeply experience product features.

The success of this event provides us with important insights: the core value of metaverse events lies not in the "virtual" aspect itself, but in creating experience possibilities that transcend physical reality through virtual means. In traditional product launches, audiences can only passively watch; but in the metaverse, audiences can actively participate, freely explore, and interact in real time — this fundamental upgrade in experience is the true charm of metaverse events. The Ultimate Coordinates team has codified these successful experiences into a standardized service process and can provide professional metaverse event space construction services for more brands.